I’m Melyssa Griffin

Png» instead of the default camera name such as DSC 0166. Pinterest also has its own advertising platform so that you can promote certain Pinterest Promotion Strategies Pins, products, blog posts, lead magnets and more. The areas of your Pinterest profile, pinboards and Pins that should be optimized include your. Try to pick the most relevant category on Pinterest for your business. In other words, rather than simply focusing on «bed sheets» as a keyword phrase, focusing on «organic bamboo bed sheets» is more niche and might have less competition. Next, you need to add your business name. As long as you’re pinning relevant pins to your relevant boards. This is a rule that’s been around for a while. And carousels to show a variety of products in one Pin. 2:8, pins that reach the maximum height don’t perform quite as well. Ready to start spreading your content far and wide.

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With the drag and drop giveaway builder and pre built giveaway templates, you can create any contest in minutes. Please give it a share. Away only posts product photos of their suitcases and other travel packs. Go to the board and click Edit or open up the board and click the pencil button. Here’s some advice from Tabby on how to get involved and get the most out of it. Becoming a recognized vendor alsomakes it simpler for site visitors interested in your wares to buy them on thespot. It’s best to use vertical imagery, generally aiming for a 2:3 aspect ratio. It never went through. I haven’t used them, for the key reason that some bloggers who have, have had mixed experiences. I tried my best to cater this list to as many different niches as I could think of. GoogleFacebookInstagramYouTubeEmailLinkedInTwitterPinterestTikTokInfluencer/Affiliate. Be sure to check out these 10 Tips for Designing Quilts. Adjust the picture to the frame by clicking and dragging. Drawing on her business and marketing background, she has turned blogging into a successful career. Related: GoDaddy Studio and Pinterest make perfect creative partners. Pinterest can be an excellent platform for all types of businesses to market their brand. In particular, keywords are said to be useful when creating a board of your blog posts, for instance we might use words like «social media,» «marketing,» and «Twitter» on a board of Buffer blog posts. Your board’s description helps Pinterest and users better understand what your board is about, why they should pay attention to your pins, and what they’ll find on your board. Besides this, Manvi loves experiencing new things and trying new food. Some of the features that make Statusbrew a valuable tool for Pinterest marketing include the following. You may refer to other users by adding «@» followed by a Pinterest username, similar to Facebook, Instagram, or Twitter. Sometimes it’s good to take advantage of the longer length allotment.

Connecting Pinterest Account to Your Later Account

You also get to decide how much to spend on ads. This is day 1 of 12 Days of Pinterest Tips to Grow Your Blog Traffic, List, and Income. Even when we have few followings, the idea pin can easily reach thousands of impressions overnight. If something changes on the original website, the Rich Pin updates to reflect that change. Cases, life hacks, researches, and useful articles. Create Pins frequently and consistently to grow your following and increase your reach. Basically, your Pinterest SEO strategy is all about making sure Pinterest understands what your pins are about. Gemma is a digital marketing strategist and small business mentor. Want to learn how to build a blog like this. Comments are disabled by default on some published Idea Pins. For example, if you’re using a premium theme like Divi, you can easily add this HTML tag directly in your theme settings under Divi > Theme Settings > Integration. There are three major types of resources to help you accomplish this — account management tools, image design and creation tools, and follower count and community growth tools. A simple, time effective way to do this is by investing in a smart scheduling tool like Tailwind – more on this later. Now, there are multiple ways to use Pinterest for link building and tips 14 16 below will teach you how to create more backlinks from this social media platform. Sign up for a business account and get Pinning. One of our boards that includes less text is our Travel board. This is a similar price to other social media platforms, including Instagram – in which you’ll be paying between £0. You’ll find the perfect pair of true wireless earphones for every ear and budget here, all reviewed and rated. Many brands use Pinterest to showcase product images while sharing content. Explore the top digital marketing mindset that you must develop to grow and succeed when managing your online business.

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Brands will pay you to make this type of content and share it with your audience. You don’t have to pick just one — you publish the Pin to multiple boards. Even Google recognizes Pinterest as a search engine. There are different programs you can sign up for to start sharing affiliate links. 8 so getting creative with the length of your images could make a big difference to your engagement rates. What do you think about group boards. One of the keys for ensuring that your Pins remain discoverable over a long period of time is to think of the Pinner’s mindset when they are looking for content like yours. We started with one post. While eye catching imagery should be a vital element in your Pinterest for business content strategy, it’s a bit challenging to create them. If you follow me step by step, you will see results. These Pinterest widgets and buttons allow your website visitors to interact with your Pinterest page via your website and give them the ability to view and follow your profile or go directly to a specific Pin or board. So good and one of my personal favorites. That vertical line character that you love so much I do too is called the ‘pipe’ character in geek speak. Females, in specific, dominate the platform for making reliant purchase decisions using the visual search engine of Pinterest.

1 Start creating your own pins

Facebook SEO isn’t just part of a well rounded digital marketing diet — it’s the key to unlocking more reach. Let’s assume you own a makeup brand. Take Pinterest’s «About» section as an example. As mentioned earlier, Pinterest recommends using at least 5 pages to express your ideas. If you’re wondering whether cross posting is a good strategy for your business, the answer is yes. Also, for keywords that are very similar and often interchangeable such as «ethical/sustainable/natural, «clothing, outfits, style, fashion,» «boho, bohemian, nomadic» etc. The description could be, ‘Red Cotton Dress for Christmas. In this edited excerpt, the author offers advanced tips for strategic marketing on Pinterest. Rest of the work like creating custom covers, infographics and the likes, wouldn’t take more than a day if you are using Canva, Photoshop or Illustrator. I’ve got some for you. Once you’ve completed these steps, you will now see all the Pinterest for Business profile features like Pinterest Analytics and Pinterest Ads. So look at what pins are being published in your niche and do the opposite to everyone else. The aspects of this guide are all totally necessary and can be broken down easily. Scheduling is a great way to ensure you’re being thoughtful in your posting rather than doing everything at the last minute. You can upload images as well. Unsplash and Pixabay are great websites that provide free stock images you can use. In terms of font, you need to use fonts on your Pinterest pins that people can see while scrolling on their cellphone. If you’re running WordPress you likely know of – and use – many helpful plugins to make your blogging life easier. 3:5 with the minimum recommended width being 600 pixels. Writing a relevant and well thought out description every time you pin a post can be extremely time consuming but there’s a super simple hack that can help you out with this. Use the same username throughout all your social media accounts and your website since this aids cross platform discovery. Add multiple blog posts and products or services to each board so people know you’re a great source of relevant industry information. Since she was a child, Kayla has had a fascination with technology, video games, and filmmaking. Adding the Pinterest follow button to your blog or website will allow others to follow your Pinterest account. When you move a board to Secret, you do not lose the followers from that board. According to Pinterest, 85% of Pinners say they go to the platform to start a new project. Follower count and community growth tools on Pinterest are available to help you promote your profile and content as well as increase your number of followers and engagements. Once you click on the image it brings you to your boards to which you can pin it. They also drive impressions, although, in the big scheme of things, this doesn’t really matter. Pinterest has also launched its own scheduling tool, allowing Business users to pre schedule their content within the platform.

2 Share images that perform

Pinterest doesn’t judge. There are a number of creative formats to leverage, from cinematic Pins, to promoted carousel Pins and paid partnership Idea Pins. Pinterest is great for driving traffic and sales. Here’s a bit about how this process worked for us, step by step. Your travel blog will do well on Pinterest with gorgeous travel pins. You find you are using the same phrases over and over. Your brand should relay your mission and values. Plus, you’ll be the first to knowabout the latest social media trends, tips, and tricks. Want to learn how to build a blog like this. Plus, if you use Pinterest on Android, you have the option of saving Place Pins, as well as letting the app ping you every time you’re nearby, so you’ll never forget to visit. Similarly, you can indicate «Level of difficulty» under supplies because Pinterest assumes you’ve created a how to guide for DIY crafts. If someone is following a business with similar content to yours, chances are they’d be a good follower for you as well. It will index and rank your video based on what words you include in the video description. Engage with followers and influencers to grow your reach by. The billionaire also owns a $78 million vacation property in Hawaii. Tailwind allows you to bulk schedule Pinterest content across your different boards so that you’re making an appearance regularly, in a non spammy way. Although I started using Pinterest, I didnt know how it worked. Remember to write pin descriptions that are easy to read. No one was going to see my pins unless they searched a key word that resonated with my pins.

Is It Okay To Cross Post Content On Different Platforms?

I couldn’t have grown any of my Pinterest accounts without it. The whole point of becoming a Certified Promoter is for people to see your products and services and then go out and buy them on your site. I don’t use keyword for Pinterest. Content marketing agency specializing in blog post creation. I learned some great design principles, got some attractive pin templates, and gained some valuable skills which I use every time I create a pin. The best time to post on Pinterest is when you can make the most of it. You’ll need to fill out information about your business and who will be managing your account, and once you’ve completed the form, just click «Done». An increase in traffic, brand awareness, and targeted ad campaigns are all supported by the platform. Because Pinterest encourages so much click through traffic, it’s also one of the best tools for promoting your products, courses, and services. Pinterest is a collaborative platform; curate content from other brands and people to build your Boards. If not, you will first have to decide on a niche and then select an affiliate program to launch your Pinterest affiliate marketing bid. Tote had some major struggles with mobile payment and this led to the development of Pinterest. Then type some of these into the Pinterest search bar and look at the autofill, recommended phrases these will show you what the popular searches on this topic are. The tool allows you to analyze what is trending on Pinterest at different times of the year. So the process is quite simple: you create an account, you optimize it to be found easier by those who are interested in your content, you create your own pins and direct them to your blog posts and you keep being active on the platform. Board names can be up to 100 characters in length. Alternatively, you could also schedule a pin at a later date. So it’s time to draft your Pinterest board description. Many websites have had an increase of shares by hundreds %, as well as social referrals after doing so. Because it enables users to automatically post new pins to their news feeds for others to see. That isn’t an accurate measure of your strategy or profile performance, as that number has nothing to do with clicks. Using Pinterest for your blog can help you promote your posts and products and earn traffic to your blog. This is also important as your pins will appear in your blog posts, so you want them to look like they match there too. It’s a good idea to keep tabs on which boards and pins your followers enjoy the most through your notifications, and then make a list of these pinners based on their interests. Your visual assets static images or videos have to be top quality, impeccably neat, and incredibly awe spiring. Try to focus on a single step, image, quote, or action per page.

Rich pins

Alt Text: This Costa Rice itinerary features three national parks, cloud forests and rainforests, snorkelling and swimming, zip lines and hanging bridges, volcanoes and hot springs, and plenty of wildlife. If you’re in the ecommerce biz, you may consider employing Rich Pins so users can see the price and availability of a product right on the Pin itself. Affiliate disclosure: As an Amazon Associate, I may earn commissions from qualifying purchases from Amazon. Doing so will create more opportunities for engagement, and the algorithm will reward you by boosting your content in the rankings. A profile can have 2000 boards with 200,000 pins. It’s your chance to tell someone why they should click your pin and what they get if they do. Experiment to see if pins without handwritten/script fonts get you more traction. Scroll through your Pin Activity, and look in each board for your pins. Let’s pretend you have a health and fitness site about the benefits of doing yoga after childbirth. Tabby’s response is «results may vary. An artist who showcases artwork or projects they have been working on and provides tutorials for aspiring creatives. With 40% of Pinterest users having a household income of $100k+, there’s a huge audience with a strong spending power just waiting to be introduced to your business. SEO can get complicated, but at its simplest, it’s about telling search engines what your content is about using keywords. Here are some tips for optimizing your Pinterest profile. If you have toher pinning tips, let me know below. Make the most out of Pinterest Idea Pins with marketing automation through Buffer’s free Pin scheduling tool.

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Find out how to use Pinterest for business. Hover over the Composer icon and select Pin. Plus, depending on where they are in their buyer’s journey, your Pinterest account might actually help them decide whether your business is the right fit for them. Research shows that lighter colored images are consistently repinned more than darker images. Ly links into the descriptions of our pins. RELATED: How To Find The Best Keywords For Pinterest Pins and How To Use Them. Io tells us not to make assumptions. On Google, look at what pages on your website people are entering though, bounce rate, social acquisition and page popularity. It’s still okay to re share your own relevant seasonal and recurring content, as long as it’s done in moderation. A Repin is when someone Pins a post they like but that they didn’t create to one of their boards. In the image below, you can see the publication The Good Trade has claimed its website with the globe and checkmark symbol next to the company’s URL. As you can see above, I have rich pins enabled while the other 2 pins don’t. Creative quantity: 2 5 images per carousel. Make yourself look professional by verifying your website it will give followers more confidence in your knowledge and experience. You should always know the best time to post on all social networks if you are a marketer. What was your favorite tip in this series. Secondly, your scheduled pins, that uses a drag and drop system. If you’ve never thought about the ratio of your images and videos, you could be missing a serious trick on Pinterest. Manually Pinning content is a great option as well if you’re in a pinch, but I prefer the Pinterest Browser Button or Buffer Extension in order to stay consistent on Pinterest and maximize results. This strategy can increase the value of a single pin because you will appeal to more people by providing more options. Then, use these keywords in the pin’s title and description to help your pin get discovered. However, before you whip up a digital plan for advertising on Pinterest, know that businesses must apply for an account and get approved. After all, it wants you to find what you’re looking for so that you keep using Pinterest. There, click on the plus icon and choose Board.

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Will you change your content and profile elements seasonally. Make sure that your business name, profile picture, username, and description all match your brand identity across other social media networks. Pinterest’s promoted pins allow your business to get your content, products or services in front of new pinners based on what their search terms are. Include keywords in your Pins’ descriptions, on boards and in hashtags. If you aren’t super design savvy yourself, get these Pin Templates which make it super easy to create pins. So try different styles of fonts and sizes. Not using HubSpot yet. I just updated that section, because it’s increasingly evident that re pinning doesn’t really help much.

Marketers can reach more than 200 million users on the platform

You can consider me to be your digital friend next door who’s going to talk you through the big decisions around going remote. The obvious metric is the growth of followers pinners. Enter your business information such as email, name, website URL, and then hit «create account. If you would like to clear these recent contacts, you can do so by clicking on the ‘Clear Recent Contacts’ option which can be located on the settings page below the ‘Clear Recent Searches’ option. Pinterest itself can help you find the right keywords. You can also use the Pinterest Trends tool to research trending topics, and the demographics that are most interested in them. Even if you create the most pretty visuals and use some of the best Pinterest tools but miss out on a few small things, you’ll lose the perfect opportunity to expand your reach. The other big reason is that Pinterest NEEDS these descriptions to better understand the pin. Make sure each pin has a board and a category so that others can locate it and Pinterest can promote it. Pins and Business Boards: Your pin’s title should focus on the main keyword, while your pin’s summary should include that keyword with a couple of secondary keywords for the Pinterest algorithm’s easy detection.

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And don’t think because you’re in the blogging, tech or marketing industry you can’t make an impact on Pinterest. I’d definitely be pinning hair, hairstyle and haircare content even if you create beauty content not related. In a similar way use other call to actions like ‘Please Repin’ or ‘Please Like’ to get more ‘Repins’ or ‘Likes’ respectively. But you should simply be aware of what happens in the background when you pin your blog posts. Some popular social media and Pinterest management tools include. Claiming your site ensures that your brand name appears on every Pin people create from your site. 1 Page Marketing Blueprint. By using this feature, you don’t have to create a new idea. After all, pins are simply images, so you need to add some context to them so that Pinterest knows what they contain. Choosing a business account will allow you to gain access to Pinterest Analytics and other features including a visual search tool, a native video player, and the ability to run Pinterest ads if you choose — making the platform ideal for marketers. For example, if you sell suitcases, you might use keywords and phrases like «vacation» or «going on a trip» throughout your profile and Pins. Millennials use Pinterest every month, and of its global audience, 66% is female aged 25 54. So using our food blogger example, if you have Thanksgiving side dish recipes, it does not make sense to pin that content in May, or even after November. For example, this post about How to Scale Your Social Media Strategies received above average clicks on Google+, and the Pin we included in the post was repinned five times, an above average result for our Pinterest page. When it comes to getting started on Pinterest, people tend to fall into one of these three categories. Make efforts to name your boards specific to the type of content you pin and write an accurate board description. Think a bit like an advertiser when it comes to the text overlay. It’s a great way to attract customers and link clicks to your brand. In this case, you won’t see the Pinterest logo in that left hand block of icons. As we can see for a search for «SEO,» Pins with a text overlay tend to rank well.

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If you have trouble keeping up with your Pinterest activity, create a social media calendar to have a more focused and organized publishing strategy. Pinterest Story Pins Complete Guide Plus 9 Stories Tips And Examples For Business. Related: Pinterest Marketing for Interior Designers. The way you go about this first step is going to be one of the most important pieces to getting paid by Pinterest. See which pins are getting better impressions and engagement. You only have to apply once per domain. If you don’t already use Pinterest, you need to create it from scratch. When you talk about re pinning does that mean I can re pin the same pin to a different board. Of new visitors to your website every single day. In addition, always remember to create pins with the right aspect ratio. By pointing a smartphone camera at a household item or piece of clothing, Pinterest can identify the object and suggest related Pins. Ads show up on users’ feeds and searches in the same format as a regular Pin. This means there is an algorithm behind pins appearing in the Pinterest feed, and you need to optimize your content for relevant keywords to compete with other pins. Another way to make money on Pinterest is through brand partnerships. They can also follow other users to keep up with their content and engage with them by liking, commenting, or repinning interesting posts. Just follow these three tips. Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Pinterest has HUGE potential for your business. Here’s an example of my own Pinterest business account boards. With the click of a button, Pinterest users can now save product Pins to a designated Shopping List. These styling boards can actually help you find patterns and fabric. Starting from the top. For example – one topic my readers are particularly interested in is SEO Search Engine Optimization – I could call my board ‘SEO’, but that’s not specific enough.

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There are several key Pinterest activities you should be doing no matter the algorithm changes, but in this post, we explore some of the new key things to focus on this year. Put your best foot forward and move these Boards to the top of your page so when users come to your page, they will see your best material. A good way to gain new followers is to tag the original pinner in the description section. Waiting for next post. To find out what’s being pinned from your rivals or competitors, use the following URL: website. You can do this by running paid ads, attaching branded content, linking referrals to your products, and increasing your social presence on other accounts. Show an active interest in your customers and prospects. Let us know what strategies worked for you. You can add several sentences here, but I wouldn’t spend too much time doing that. Can I take pins for Instagram , I love your tips on there. So, why not use them for your Pinterest SEO, too. There are bloggers and other individuals who have established a decent following by being active on Pinterest. Canva templates work really well for putting something like this together. Boards can also show up in search results on Pinterest, so you’ll want to make your board names and descriptions as SEO friendly as possible. This helps when people search Pinterest for products or services that you offer. If you’re an established Pinterest user but are finding it hard to get traction since the algorithm changes, I do Pinterest audits and coaching.

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I’m Melyssa Griffin

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Connecting Pinterest Account to Your Later Account

Join 158,688 Shouters

1 Start creating your own pins

2 Share images that perform

Is It Okay To Cross Post Content On Different Platforms?

Rich pins

Establish Brand Identity

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Marketers can reach more than 200 million users on the platform

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